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INSIGHTS


WHY ECLIPSE SEASON IS AN UNTAPPED CULTURAL MOMENT FOR BRANDS
Astrology has evolved from a niche interest into a mainstream cultural framework that millions use to navigate their lives. Last week Kim Townend published data that quantifies this shift: conversation about eclipses peaks dramatically during eclipse season and it's not about astronomy. It's about astrology, transformation and the body. This isn't fringe behaviour. It's a measurable, recurring cultural moment that brands are consistently missing.
Oct 53 min read


BEING HUMAN IN THE AGE OF AI - A PHILOSOPHICAL EXPLORATION
As artificial intelligence increasingly permeates our daily lives, a fundamental question resurfaces with renewed urgency: what does it...
May 265 min read


AI, LEADERSHIP AND THE PROMETHEAN MYTH
In Greek mythology, Prometheus defied the gods by stealing fire from Mount Olympus and gifting it to humanity - a story that parallels today’s tension between AI and leadership. This singular act enabled progress but also introduced new dangers.
May 204 min read
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