UNORTHODOX | STRATEGY & IDEATION FOR THE AI ERA

WELCOME!

WHY URANUS?

Uranus is the odd one out in the solar system. Unlike its other fellow planets, it spins on its side and has its bottom (aka the south pole) perpetually facing the Sun. It was discovered in 1781 at the time of the American War of Independence, the dawn of the Industrial Revolution and just years before the French Revolution.

This gave Uranus its symbolism - the rebel who challenges the status quo, the visionary who is ahead of their time and the lightning bolt of inspiration.

Uranus is unorthodox.

It's a planet of breakthroughs and breaking new ground. Because true innovation means breaking free from the gravitational pull of "business as usual" to discover new ways of thinking, creating and connecting. However...

...to do what you've never done before, you need to think in ways you've never thought before. Pushing boundaries and defining tomorrow can be unsettling. But you're not alone. I will give you the tools you've never used to help you unleash the Uranian spark of genius.

WHY ME?

Like Uranus itself, I orbit differently. As an Aquarius rising with Uranus as my chart ruler, I naturally see the world through a paradigm-shifting lens. However, that's not the only thing that makes me qualified to help teams break free from conventional thinking and illuminate new possibilities.

My journey began in the structured cosmos of London's financial sector. At Bloomberg, I navigated the swift-moving Mercurial currents of data and innovation. Then came the Saturnian rigidity of banking giants Barclays and Standard Chartered, where I mastered the traditional frameworks that both empower and constrain business thinking.

Then came my quantum leap. In true Uranian fashion, I broke orbit. I pursued the study of human psychology and storytelling at the prestigious Mountview Academy of Theatre Arts. This wasn't just a career pivot. It was a transformation that fused analytical precision with deep human understanding. I then completed a three-year course at the London School of Astrology (with Distinction) which equipped me with the knowledge of the patterns and cycles that surround us.

This unconventional trajectory has given me a unique power: the ability to see both the established structures and the unexplored territories that lie beyond them.

But my story doesn't end there. My transformation is not limited to my career. I have also transformed physically from a sedentary, obese, size 20 (EU 48) woman to a size 8/10 (EU 36/38) at an age when people say it's impossible. Kick-boxing and running are a big part of my life and now I identify as an athlete. In my sessions, you will no doubt hear me sometimes refer to sports psychology as I believe it can be applied to other areas of life.

Whether it's my career, body or identity, I am no stranger to radical transformation. Today, I bring this multifaceted perspective to my work with clients.

I've worked across industries, disciplines and mindsets, which means that:

I see patterns where others see chaos.
I bridge logic with creativity.
I speak multiple business languages, from boardrooms to creative studios.
I thrive on change and disruption.

These experiences helped me develop my own unique methodologies, combining a business mindset with creative insight and Uranian ingenuity, empowering teams to uncover new possibilities.

I have reinvented myself and my business many times. And that's what true innovation is.

I am Uranian.

I am unorthodox.

And I turn teams into trailblazers. Care to join?